USING THE DIGITAL MAILBOX TO SUSTAIN REVENUES

 

Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, discusses digital mailbox with Ian Kerr:

• Assurety’s history with the US Postal Service’s Informed Delivery

• What Informed Delivery is for consumers, businesses, and the post:

  • Sustaining letter volumes

  • Helping marketers exponentially increase ROI

  • Giving customers a preview of their mail

• Penetration and saturation of Informed Delivery – including projections for usage rates

• Exceptionally high open rates for Informed Delivery messages

• Benefits to mailers of Informed Delivery or digital mailbox apps

• Insights that marketers can get from a digital mailbox solution such as Informed Delivery

  • Improved response rates to marketing messages

• Informed Visibility – and how it relates to the concept of the intelligent barcode

• How mid-sized and small posts can use data to provide a digital mailbox service

• Providing a single platform on a smartphone to track parcels, including returns

• Helping companies plan marketing and sales campaigns using the mail and Informed Delivery

• How to get started adding value to mail

• Why postal operators shouldn’t be intimidated of embracing technology to improve the delivery experience – regardless of scale

• Sharing delivery data on social media