Every entity has its detractors. Someone with a bone to pick about their customer experience, or a negative impression of a product or service rendered. With the connectivity of social media, it’s easier than ever to spread toxic information about a brand.

But it’s how brands react to that data — both positive and negative — that’s critical in today’s marketplace.

Assurety helps businesses and customer-facing governmental agencies gain insight into the customer experience using internal data and external sources like Cloudera and information gleaned from social media and other platforms. We use that information to improve processes, training, and products with the goal of growing the bottom line and improving the customer experience. We can also assist organizations in targeted marketing efforts to reach those individuals with enhanced Customer Relationship Management (CRM).

Assurety harnesses the power of big data to determine what works and what doesn’t in business and government and offer data-backed suggestions on what improvements can have the biggest positive impact on the bottom line.

Our methods look at the customer experience as a whole, including backend issues like product innovation and rollout, manufacturing and product management, as well as customer-facing issues like marketing efforts, customer service and customer feedback to paint a detailed picture of how the market reacts to your offerings.

We also look at internal processes, staffing and other considerations and apply data science techniques to determine where service efforts can be improved or redirected to optimize the services provided to your customers.

Those insights lead to happier customers and new profitable products focused on the consumer’s specific needs.

Additionally, Assurety can apply advanced analytics to assist with customer profiling, and even predict events at an address or in a ZIP Code region to increase the number of opportunities for converting new customers within a desired segment of the market.