Postal/Mailing

Any small business will have to consider the logistics of dealing with the items it sends out in the mail.  As a small business owner, a question may have come to mind: Should your small business invest in a postage meter?  Of course, another question may have followed shortly thereafter: What the heck is a postage...

How to design the perfect mailpiece is the question on the mind of any marketing team charged with reaching out to customers. You know how important it is to make sure that you are not neglecting a huge segment of your market by relying on email marketing alone. But how do you make sure that...

Like clockwork, 1.5 million DVDs arrive each day via mail at the homes of Netflix subscribers. Even in an age of broadband internet access and streaming video services, the parade of Netflix’s trademark red DVD sleeves through the United States Postal System continues unabated.

In an age of mobile advertising and social media, direct mail still remains an essential marketing strategy. A flyer or brochure still attracts a significant demographic that is reluctant to embrace the tech world. But your penchant for sending mailings to technophobes does not need to translate to a complete inability to utilize the marketing...

If you are a business with high mail volume, there is some important news from the United States Postal Service that you should know. The USPS is revising mailing standards and procedures, and encouraging mailers to convert to full-service intelligent mail. To encourage uptake of a new standard, the USPS will issue mailing credits to...

Congratulations! You’ve started your own business. There are so many things to think about, you might feel on some days that your brain just can’t hold everything. Fortunately, there are a lot of resources out there that can help, and companies who have made each aspect of your business into a business all their own....

If you use mail.dat, you already know what a powerful tool it is. The program’s interconnected databases have been around since 1990 and are a great way to make life simpler in the mailroom by streamlining the entire mailing process. The program uniquely identifies you to the post office, lets you get everything ready in...