Postal/Mailing

The China-Pakistan Economic Corridor (CPEC), one of the largest cooperative investments in Asia, is underway. Focused on economic growth, productivity gains, growing the middle class, and cutting product costs, CPEC promises to revolutionize trade in the entire region.

In Part I of our series on USPS Informed Delivery, we described the communications platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform in innovative ways, offering...

In the first part of our series on USPS Informed Delivery, we described the new communications and marketing platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform...

What is USPS Informed Delivery? Just like IMb® (Intelligent Mail) platform was the infrastructure platform that enabled digital supply chain management of the entire mailing ecosystem, Informed Delivery is the digital marketing platform for the industry to use with physical marketing mail, built on top of the USPS IMb platform.

As mail volumes continue to decline and parcel volumes increase, last-mile performance is on the mind of posts and mailers across the globe. Changing buying habits and expectations driven by digital mobility devices have put small-to-medium posts and parcel express delivery organizations in a reactive mode. Much of this change in attitude is good, except...

One thing is for certain. Postal logistics technology continues to move forward at a rapid pace. For shippers, mailers, parcel and posts this means that processes that were once manual and paper-based are rapidly being automated, streamlined, and enhanced to a point that was not imaginable a couple of decades ago.

Automation and integration of business processes and systems invariably provide significant cost savings to any organization, and the mailing industry is no exception. Posts and commercial mailers want to reduce their postage/shipping costs and labor costs in any way possible. The key to doing so is to increase the efficiency and automation of their operations....