The USPS had multiple businesses, technology and innovation-related challenges with its marketing and advertisement campaign management system. The system used data from a single sales system and suffered from incomplete information and limited customer profiles. The system was also managed by an outside vendor and the client wanted Assurety to re-engineer the entire marketing system, move from Teradata to Oracle, bring in many more data sources including Facebook, Instagram, and Twitter and expand the insights into the clients’ customers.
As a USPS contractor, Assurety defined B2B solutions for the mailing and shipping supply chain, and for the following USPS system functionalities: • Definition and development of solutions for Full-Service Intelligent Mail including: Full-Service ACS, Mail Tracking, Informed Visibility data reporting and communications, Rules for mail preparations, classification and verifications, MID/GRID creation, management and communication functionality, Qualification reports, Postage Statements, FAST appointment scheduling Content Management and B2B transactional functionality MicroStrategy OLAP reports design, Surface Visibility functionality; and The SASP (Seamless Acceptance) system.
Pritha Mehra (Vice President)