Assurety Consulting’s BI and Analytics team builds high-functioning customer analytics programs to measure and improve customer satisfaction, lifetime value, purchase frequency, and other crucial metrics in the sales and marketing realm. We have built address-based consumer profiles using marketing data from in-house systems, credit bureaus, and social media accounts, including Facebook, Twitter, and Instagram for use in marketing campaigns. These address profiles include information about purchase preferences, who is sending what to the addresses (mail and parcel brands), and brand sentiment on social media. We secure PII by using intelligent addresses masking actual name and address with a smart address, enabling delivery organizations to monetize profiles through the sale of aggregate Zip Code profiles to marketers.
Machine learning analysis and predictive modelling help our clients conduct lifetime value analysis, produce highly targeted offers, and anticipate consumer purchase decisions to be ready with the right message at the right time. Assurety Consulting is an expert in hybrid digital marketing programs and offline-to-online campaigns.
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As a USPS contractor, Assurety defined B2B solutions for the mailing and shipping supply chain, and for the following USPS system functionalities: • Definition and development of solutions for Full-Service Intelligent Mail including: Full-Service ACS, Mail Tracking, Informed Visibility data reporting and communications, Rules for mail preparations, classification and verifications, MID/GRID creation, management and communication functionality, Qualification reports, Postage Statements, FAST appointment scheduling Content Management and B2B transactional functionality MicroStrategy OLAP reports design, Surface Visibility functionality; and The SASP (Seamless Acceptance) system.
Pritha Mehra (Vice President)