In an age of mobile advertising and social media, direct mail still remains an essential marketing strategy. A flyer or brochure still attracts a significant demographic that is reluctant to embrace the tech world. But your penchant for sending mailings to technophobes does not need to translate to a complete inability to utilize the marketing industry’s most effective tech solutions.
There’s never been a better time to invest in direct mail management software — here’s why:
Significant Improvements in Mailing Efficiency
Gathering contact information and designing the perfect mailing list is only half the battle when it comes to the direct mail process. Those brochures, magazines, and postcards all need to be weighed and stamped accordingly. From there, they must be packed and shipped, ideally in a truck that is filled to capacity. Every step of the way, there’s an opportunity for seemingly insignificant missteps, which, when added together, can be incredibly expensive. Direct mail management software adds a new element of efficiency to the entire process, speeding up everything from postage cost estimation to document validation. Furthermore, by carefully selecting transportation based on available volume load, this software will ensure that the most are made of each and every truckload.
Tracking Mail and Packages
Once you’ve identified the ideal group of recipients for your latest batch of marketing materials, it’s time to fix the names and address details to the mailings and send them on their way! Timing is everything when it comes to direct mail marketing, which is why you’ll be well served by software capable of setting and sticking to a manageable schedule. Direct mail management programs maintain accountability through shipment tracking, with special notifications available for both early and late shipments. You’ll always know when your mailings have failed to reach their intended destinations within the critical entry time. And with lines of communication kept open between the postal service and other mailing partners, you’ll be able to resolve any issues that arrive in an efficient and effective manner.
Maintain Full Postal Compliance
If you’re sending out shipments of hundreds or even thousands of mailings on a regular basis, keeping in complete compliance with local, state and federal postal regulations is of utmost importance. Unfortunately, there are a lot of regulations to keep track of, leaving you at a great risk of making missteps, and, ultimately, facing a hefty fine. Such issues are best avoided through the implementation of direct mail management software, which will ensure that all your mailings abide by current legal requirements. The last thing you need to deal with is the hassle of a compliance investigation — and with direct mail management software, this will never be an issue!
Mail remains an essential part of modern business dealings. An expertly crafted and on-schedule mailing system still holds great sway, which is why maintaining efficiency and accuracy in your direct mail setup is more important than ever. Such a prospect may seem daunting on your own, but with the support of direct mail management software, you’ll find it’s a cinch!
