Despite the rise of the Internet, mass mail remains a potent vehicle for reaching current and potential customers. Mailing promotional materials to qualified lists gives you the opportunity to place your message directly in the hands of those who are most receptive. If you are considering mass mailing, there are many good reasons to use a qualified service instead of trying to do the work in-house.
Mass mailing service benefits include the following and more:
A mass mailing service provider frees you and your staff for the work you do best.
Properly putting together bulk mail shipments can be time-consuming, particularly for those who are not familiar with the latest postal regulations. By hiring a dedicated mass mailing service, you free yourself and your staff to work in your areas of specialty. A quality mass mailing specialist can do the work for you more accurately and less expensively than you can do it in-house.
With a mass mailing service provider, you know that your mailing is up to the latest requirements.
USPS has strict bulk mailing rules and requirements. Your mailing must be sorted and labeled as required. Instead of spending your time poring over requirements and worrying about getting it all right, you have an experienced and knowledgeable crew handling your communications.
A mass mailing service provider can save you money.
Single piece First class mail now costs 46 cents apiece; while sending a brochure, postcard or sales letter via Standard bulk mail costs between 19 and 27 cents each. Further discounts are available to those with well-organized lists who send large quantities to the same mailing area. You can save even more by using an IMb® (Intelligent Mail Barcode) on mailings of 500 pieces or more for First class mail and 200 or more for Standard mail if you follow the USPS’ Automation Full Service rules. Mass mailing consulting services and Post Presort Software providers such as Assurety Consulting can guide you through your options to make sure that you get the best return on your direct mail advertising dollar.
Whether your mass mailing communications are limited to one or two a year or if they are frequently used in your business model, trust your investment to a capable company. You gain peace of mind and save time and money and dedicate your resources to the jobs that your company does best.
